Competitions

Go Social with Supreme Flour

Supreme Wheat Flour has been recognised for providing
consistent quality, expertise, and service that has resulted
in us being a significant player in the professional market.

So join us and be social, and see what we chatting about…

News


POSTED UNDER: News, December 4, 2013

BAKERIES TO ADAPT TO NEW CONSUMPTION PATTERNS OR DIE


According to research by Mintel, bread consumption in France has declined by 10% over the past 10 years; whilst Italy has seen a decrease from 200g to 80g per capita over the same time period. The UK has also seen a decline of 2% year-on-year.

According to Judy Laidlaw, Marketing Manager for Bakery and Grains at Supreme and RCL Foods Milling, there are numerous reasons for this decline.

“Consumers’ fast-paced lifestyles leave them with little time to shop, they have less income due to the effects of the global recession, many are on bread-free diets, there is a decline in breakfast eating, and smaller households which don’t need such large quantities of bread are becoming the norm,” she says.

The end result is that bakeries need to adapt to market conditions and adapt their offerings or they will suffer and perhaps even close as a result.

“Today’s consumers are enjoying on-the-go snacking products, ethnic and exotic breads and home-made quality goods. There has also been a large move towards gluten and wheat free options which bakeries need to add to their shelves,” says Judy.

“Consumers are looking for around the clock options that they can pick up at a time that suits their daily routine. That’s why we’ve seen a boom in in-store bakeries in the United States and even in South Africa,” she adds.

Judy explains that US bakery in-store sales reached an all-time high in 2012, with sales growing 5.6% to $12.8 billion. The number of in-store bakeries grew by 14%, from 24 400 (2007) to 27 900 (2012). “This is phenomenal growth when compared to the package bread segment, which saw less than 1% growth in 2012.”

Some retailers are taking in-store bakeries to the next level by creating a traditional bakery feel within the store, whilst others are ensuring the convenience that consumers need by coming up with all kinds of new ideas – even a cupcake vending machine.

image02 image01

POSTED February 2, 2018
‘For the Love of Baking’ Supreme Recipe Book Competition

Congratulations to these winners! You’ve each won a ‘For the Love of Baking’

Read More

POSTED October 9, 2017
YuppieChef Voucher Facebook Competition

Well done to our Heritage Month winner! You take home a R500 Yuppiechef

Read More

POSTED September 5, 2017
Supreme Flour Mandela Day Facebook Competition

Congrats to all our winners from the Supreme Flour Mandela Day Facebook Competition!

Read More

POSTED March 22, 2017
Supreme Facebook Recipe Book Winners

Congrats to our Supreme ‘For the Love of Baking’ recipe book winners! You

Read More

POSTED January 31, 2017
Supreme On-Pack Competition Winners!

Congrats to our Supreme On-Pack Competition Winners! R200 WINNERS   Phutego Movkangwe Lourens

Read More

POSTED November 22, 2016
Supreme On-Pack Competition

Stand a chance to WIN your share of R250 000 in cash prizes.

Read More

POSTED November 18, 2016
Supreme 2017 Recipe Calendar Competition Winners

Congrats to our first Recipe Calendar Competition Winners! 11 November 2016 Recipe Calendar

Read More

POSTED November 7, 2016
Supreme Wedding Competition Winners

And that’s a wrap, our wedding competition winners have been selected! Congratulations to

Read More

POSTED October 19, 2016
Supreme Recipe Video Winners

8 September – Natali Trepado – Beer Bread Winner 22 September – Marilyn

Read More

POSTED October 19, 2016
Supreme Flour Facebook Wedding Cake Competition

Is your big day coming up? We want to help by putting money

Read More

POSTED July 28, 2016
Top Baker Winner: Mpho Tshweneyame

Mpho has been baking since she was about 9 years old, baking every

Read More

POSTED September 11, 2015
TOP BAKER WINNERS

MEET THE SUPREME TOP BAKER WINNERS! Congratulations to the 2015 Top Baker grand

Read More

POSTED August 24, 2015
SUPREME FLOUR ANNOUNCES TOP BAKER 2015 WINNERS

CONGRATULATIONS TO THE WINNERS! Supreme Flour today announced the winners of the Top

Read More

POSTED August 21, 2015
SUPREME TOP BAKER 2015 HIGHLIGHTS

WHO WILL BE THE 2015 SUPREME FLOUR TOP BAKER? CHECK OUT ALL THE

Read More

POSTED August 6, 2015
TOP BAKER IS IN TOP FORM!

IT’S BEEN A BUMPER TWO MONTHS FOR THE SUPREME TOP BAKER COMPETITION. We’ve

Read More

POSTED July 16, 2015
GOOD FOOD AND WINE SHOW

SUPREME FLOUR AND SELATI SUGAR ARE PROUD SPONSORS OF THE BAKING THEATRE AT

Read More

POSTED May 8, 2015
100 % ADDITIVE FREE SUPREME FLOUR

IN A WORLD OF OVER-PROCESSED PRODUCTS AND INGREDIENTS, SUPREME IS PROUD TO KEEP

Read More

POSTED December 17, 2013
NEW ENTREPRENEURS ENTER THE MARKET, THANKS TO A SUCCESSFUL SUPREME FLOUR VETKOEK PROMOTION

AS A RESULT OF AN ENTREPRENEURIAL DRIVE BY RCL FOODS MILLING’S SUPREME FLOUR

Read More

POSTED December 4, 2013
BAKERIES TO ADAPT TO NEW CONSUMPTION PATTERNS OR DIE

According to research by Mintel, bread consumption in France has declined by 10%

Read More

POSTED December 3, 2013
CHRISTMAS COMES EARLY FOR VETKOEK PROMOTERS

“The concept is simple,” says Senior Brand Manager for Supreme Flour and RCL

Read More

POSTED December 2, 2013
BAKERY PRODUCTS, WHAT’S IN TREND?

Baking is experiencing change at a rapid pace. Sometimes it may be difficult

Read More

POSTED November 11, 2013
SUPREME IS COOKING UP SOMETHING SPECIAL AT JABULANI SCHOOL OF COOKING!

SUPREME FLOUR is proud to announce that we have entered into a partnership

Read More