Competitions

Go Social with Supreme Flour

Supreme Wheat Flour has been recognised for providing
consistent quality, expertise, and service that has resulted
in us being a significant player in the professional market.

So join us and be social, and see what we chatting about…

News


POSTED UNDER: News, December 2, 2013

BAKERY PRODUCTS, WHAT’S IN TREND?


Baking is experiencing change at a rapid pace. Sometimes it may be difficult for bakers to maintain a business and simultaneously keep up with the latest trends. As part of its commitment to customers, Supreme Flour is ensuring that they keep abreast and up-to-date with the latest trends and changes.

Baking trends, across the globe, indicate that consumers are looking for something different and more appetising. And they want variety as well.

In the United Kingdom (UK), for example, bagels are enjoying strong growth with an increase in sales of 44% in 2012. Artisan breads is another bread product offering that is enjoying large consumer demand. So much so, in fact, that a predicted 20.3% rise in sales, from 2012 to 2017, has been cited in the United States (US).

“On the back of the popularity of artisan breads, white bread is losing its consumer appeal, especially in Italy where in-store bakeries are offering a host of Italian specialties from Kalmata olive bread to Ciabatta, Focaccia, Panini and Bruschetta,” confirms Judy Laidlaw, Marketing Manager for Bakery and Grains at Supreme and RCL Foods Milling.

Whether consumers feel like eating hot dogs, burgers or sandwiches, it’s always the bread that counts. This is especially the case with a pretzel bun which should be soft, chewy and slightly salty as these flavours add the extra dimension that today’s consumers are looking for.

“Mintel reports that the Pretzel Bun is again on the rise with 160 new pretzel products on the US market in 2012, compared to only 60 in 2009. According to Datassential research, pretzel bread has become the fastest-growing sandwich bread, advancing 36% on sandwich menus from 2011 to 2012,” says Judy.

Other trendy items are Cronuts, a hybrid of doughnuts and croissants, which are enjoying tremendous success in New York and the latest in up-market French Patisserie – savoury pastries. Gourmet doughnuts are trending in the US where they offer unusual and exciting flavour profiles like green tea, grapefruit, Campari and even chilli mango.

Even the traditional French baguette is getting a twist, with La Mie Caline – one of France’s top franchises with 200 stores – experimenting with it.

“Bakeries are not only offering their consumers the new and exciting, they are also reinventing the classics and switching from sweet to savoury to keep their customers coming back for more,” says Judy.

“This is especially important during tough economic times as whilst many consumers can no longer afford to go out for a meal, they can afford to treat themselves with new, interesting and tasty breads,” she adds.

trend02 trend03

POSTED February 2, 2018
‘For the Love of Baking’ Supreme Recipe Book Competition

Congratulations to these winners! You’ve each won a ‘For the Love of Baking’

Read More

POSTED October 9, 2017
YuppieChef Voucher Facebook Competition

Well done to our Heritage Month winner! You take home a R500 Yuppiechef

Read More

POSTED September 5, 2017
Supreme Flour Mandela Day Facebook Competition

Congrats to all our winners from the Supreme Flour Mandela Day Facebook Competition!

Read More

POSTED March 22, 2017
Supreme Facebook Recipe Book Winners

Congrats to our Supreme ‘For the Love of Baking’ recipe book winners! You

Read More

POSTED January 31, 2017
Supreme On-Pack Competition Winners!

Congrats to our Supreme On-Pack Competition Winners! R200 WINNERS   Phutego Movkangwe Lourens

Read More

POSTED November 22, 2016
Supreme On-Pack Competition

Stand a chance to WIN your share of R250 000 in cash prizes.

Read More

POSTED November 18, 2016
Supreme 2017 Recipe Calendar Competition Winners

Congrats to our first Recipe Calendar Competition Winners! 11 November 2016 Recipe Calendar

Read More

POSTED November 7, 2016
Supreme Wedding Competition Winners

And that’s a wrap, our wedding competition winners have been selected! Congratulations to

Read More

POSTED October 19, 2016
Supreme Recipe Video Winners

8 September – Natali Trepado – Beer Bread Winner 22 September – Marilyn

Read More

POSTED October 19, 2016
Supreme Flour Facebook Wedding Cake Competition

Is your big day coming up? We want to help by putting money

Read More

POSTED July 28, 2016
Top Baker Winner: Mpho Tshweneyame

Mpho has been baking since she was about 9 years old, baking every

Read More

POSTED September 11, 2015
TOP BAKER WINNERS

MEET THE SUPREME TOP BAKER WINNERS! Congratulations to the 2015 Top Baker grand

Read More

POSTED August 24, 2015
SUPREME FLOUR ANNOUNCES TOP BAKER 2015 WINNERS

CONGRATULATIONS TO THE WINNERS! Supreme Flour today announced the winners of the Top

Read More

POSTED August 21, 2015
SUPREME TOP BAKER 2015 HIGHLIGHTS

WHO WILL BE THE 2015 SUPREME FLOUR TOP BAKER? CHECK OUT ALL THE

Read More

POSTED August 6, 2015
TOP BAKER IS IN TOP FORM!

IT’S BEEN A BUMPER TWO MONTHS FOR THE SUPREME TOP BAKER COMPETITION. We’ve

Read More

POSTED July 16, 2015
GOOD FOOD AND WINE SHOW

SUPREME FLOUR AND SELATI SUGAR ARE PROUD SPONSORS OF THE BAKING THEATRE AT

Read More

POSTED May 8, 2015
100 % ADDITIVE FREE SUPREME FLOUR

IN A WORLD OF OVER-PROCESSED PRODUCTS AND INGREDIENTS, SUPREME IS PROUD TO KEEP

Read More

POSTED December 17, 2013
NEW ENTREPRENEURS ENTER THE MARKET, THANKS TO A SUCCESSFUL SUPREME FLOUR VETKOEK PROMOTION

AS A RESULT OF AN ENTREPRENEURIAL DRIVE BY RCL FOODS MILLING’S SUPREME FLOUR

Read More

POSTED December 4, 2013
BAKERIES TO ADAPT TO NEW CONSUMPTION PATTERNS OR DIE

According to research by Mintel, bread consumption in France has declined by 10%

Read More

POSTED December 3, 2013
CHRISTMAS COMES EARLY FOR VETKOEK PROMOTERS

“The concept is simple,” says Senior Brand Manager for Supreme Flour and RCL

Read More

POSTED December 2, 2013
BAKERY PRODUCTS, WHAT’S IN TREND?

Baking is experiencing change at a rapid pace. Sometimes it may be difficult

Read More

POSTED November 11, 2013
SUPREME IS COOKING UP SOMETHING SPECIAL AT JABULANI SCHOOL OF COOKING!

SUPREME FLOUR is proud to announce that we have entered into a partnership

Read More